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Search Engine Optimisation (SEO) is the marketing process applied to a website to enable it to "rank" in the search engine results pages of Google, Yahoo, Live and many others.
SEO is a mix of design, functionality, content, links and experience. Truly brilliant SEO will allow an Internet user to find your site (or a specific page on your site) on the first page of the main search engine results pages, allowing them to find the right content.
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